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Same B2B. Different day.

Business leaders are tired of the mundane and monotonous marketing from brands. They yearn for marketers to shock and awe them with electrifying B2B.

Download the report to find out:

• Why audiences are fed up with B2B marketing.

• What exactly business leaders want to see from B2B brands.

• How extreme emotions are key to driving action in B2B marketing.

• Why it's critical for brands to have a defiant point of view.

• How marketers must lead the charge for change.

The Power of Provocation