Thought leadership: 

A brand-building manifesto 

Your sector needs you. That’s the word from 300 C-suite executives based on our latest research into the state of thought leadership. B2B audiences want brands to play an active role in defining – and leading – their sector.

Learn how to build real brand salience and create long-term value for your organisation in our latest report.  

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“People want to know what’s going to make them a success now – and what’s going to help them get their next role.” 


Head of content and thought leadership, PwC

EMEA marketing director, ServiceNow


“You need to start to create that market for any new product. Thought leadership gets people to think about this.” 

© 2024 alan. Agency. All rights reserved


Featuring the nuanced perspectives of expert senior marketers

Why short-term activation is over

Audiences are now seeking long-term educators who are capable of challenging them intellectually.

When – and when not – to get political

Why weighing in on broader issues is only advisable when you have something practical to say.

The urgent need for creativity

How the brands that are willing to take risks with their storytelling will reap the rewards.