Thought leadership: Mastering B2B Brand Building in 2024
Your sector needs you. That’s the word from 300 C-suite executives based on our latest research into the state of thought leadership. B2B audiences want brands to play an active role in defining – and leading – their sector.
Learn how to build real brand salience and create long-term value for your organisation in 2024 in our latest report.
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EXPERT INSIGHTS
“People want to know what’s going to make them a success now – and what’s going to help them get their next role.”
WILL STURGEON
Head of content and thought leadership, PwC
EMEA marketing director, ServiceNow
KOMAL THADANI
“You need to start to create that market for any new product. Thought leadership gets people to think about this.”
© 2024 alan. Agency. All rights reserved
Featuring
Featuring the nuanced perspectives of expert senior marketers
Why short-term activation is over
Audiences are now seeking long-term educators who are capable of challenging them intellectually.
When – and when not – to get political
Why weighing in on broader issues is only advisable when you have something practical to say.
